I’m a Product Designer currently shaping digital experiences in fintech at Advance Intelligence Group. Formerly at tiket.com, Tokopedia, and Bridestory.

You can explore My Selected Works to see how I approach problems and craft scalable solutions, or browse Design Compilation for explorations, experiments, and side projects.

This approach is shaped by my journey over the years.

I started my journey as a UI/visual designer, and over time evolved into product, balancing aesthetics, systems thinking, and real business impact.

I believe great design comes from clarity, cutting through complexity, using just enough data, and crafting experiences that feel simple, intuitive, and actually useful.

I enjoy working in fast-moving environments, collaborating closely with product, engineering, and business teams to turn messy problems into structured, scalable solutions.

Lately, I’ve been particularly interested in design systems, product thinking, and how design can drive measurable outcomes, not just visuals.

Outside of work, I support building my wife’s fashion brand, Myselves, where I contribute to design direction and explore creative ideas together.

Currently, I’m also sharpening my thinking around data and structure to push my work beyond execution into stronger product strategy.